Canada is the world’s second largest country by land area, and the 35th most populous. It’s considered part of the ‘First World’ and is a key member of such organizations as the United Nations, NATO, the Commonwealth of Nations, the Francophonie, the OAS, and APEC. Canada has had a stable and un-threatened democratic process in place since 1867. It ranks highly among global indices for standard of living, education, healthcare & employment. One area that Canada seems to be falling behind the...Read More »
Online marketing essentially helps a business communicate its overall message about its brand, products and/or services. Web advertising is also an indispensable part of online marketing, though isn’t the only portion that matters. The process of online marketing is now important to businesses looking to expand their presence on the web. Businesses use online marketing for exposure, building their brand and understanding their targeted audience. Without this form of marketing, a business m...Read More »
When it came to Online Marketing Canada had a slow start in comparison with many other countries, especially the United States, the United Kingdom and some countries in the European Union. While marketing in Canada is still largely dominant on mainstream media or conventional mass media, there has been a paradigm shift in the last two years. 2010 saw the first substantially notable change in Canadian marketing practices. Large corporations had taken to online marketing long before then and they ...Read More »
You’re ready to open a business and you’re thinking Toronto may be the place for you. How will you know? We’ve done a little bit of research for you that will show you that Toronto is definitely the place to be for business. Growth in Business and Technology According to Toronto.ca, over the past two years Toronto has been attracting businesses. Offices are filling up with new businesses and businesses that are relocating to the Toronto area. A city that is attracting business ...Read More »
You’ve established your online presence with a clean coded, well optimized website. You’re all set, right? Wrong! While your website anchors you to the internet it can not be a static place. The internet is constantly changing, new and quicker methods of coding are being created, ranking algorithms change and new social media platforms are popping up. You have to accommodate the internet’s changes or you’ll slowly fade away. Maintaining Your Website You don’t let yo...Read More »
You don’t run your business without a plan. You shouldn’t be running your marketing without a plan either. Unfocused marketing can lead to consumer confusion and ultimately loss of profits. Understand Your Customers If you don’t know your customer demographic you won’t be able to target your advertising. While untargeted advertising will certainly get seen, it will not be seen by the eyes of those most likely to convert into customers. Sure, you may pick up one or two cus...Read More »
Most businesses in Canada, the USA and North America as a whole lag behind the world on integrating technology within their business. I’m going to tell you about a type of business that’s not. Lost Dog Recovery Services. To see one of these services in action is not only a heart yanking tear jerk-er, it’s a technological marvel. With a phone call, or a few clicks, someone who’s lost their dog begins the service. The Finding company then utilizes every scrap of technology...Read More »
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