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The Social Media Era is Approaching, Get in it!

The Social Media Era is Approaching, Get in it!


There’s no denying the overwhelming prevalence of smartphones and tablets in our everyday lives. Analyst powerhouse Gartner predicts 1.2 million of these smart devices will be sold throughout the year 2013. With more mobile devices in the hands of the average consumer, so too will there be more apps and advertising trends to chase on a regular basis. Is your business ready to keep up with the fast pace of social media marketing or will you fall behind your many competitors? More smart devices m...

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Your Mental Well Being and Overall Health Impacts your Business

Your Mental Well Being and Overall Health Impacts your Business


I figured a post about this should follow a YouTube video I had posted yesterday about Stress, Mood, and Climate changes. Did you know? There are many different occurrences that can affect your business at any point in time. These occurrences commonly have a lot to do with the climate of any given situation. When you think about it, climate can affect the overall mood of people, environments and even inanimate objects. Mood can change how a business operates. As an example, businesses operating...

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Location Services: Checking Out and Checking In

Location Services: Checking Out and Checking In


The internet is all about interactivity, and that’s exactly the direction internet advertising has headed in the last few years. It’s not a trend likely to go away in the foreseeable future either. All participants in the advertising cycle are demanding more interaction between advertiser and target; companies, as they always have, want to get as much ‘bang for their buck’ as possible, and the capability provided by the internet of tracking and analyzing a web user’s habits provides advertisers...

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Online Marketing in the Booming City of Toronto

Online Marketing in the Booming City of Toronto


Toronto is Canada’s largest city, and the major city of the province of Ontario. Of the 12.85 million people who live in Ontario, 2.7 million of them are residents of the Greater Toronto Area. With an average 6% population growth since the turn of the millennium, both the city and the province continue to perform as leading centres of business in the Western world. In fact, the Toronto stock exchange is ranked as the 3rd largest in the Americas and the seventh largest globally. That’s quite an a...

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Canadian ISP’s Are Seriously Lacking

Canadian ISP’s Are Seriously Lacking


Canada is the world’s second largest country by land area, and the 35th most populous. It’s considered part of the ‘First World’ and is a key member of such organizations as the United Nations, NATO, the Commonwealth of Nations, the Francophonie, the OAS, and APEC. Canada has had a stable and un-threatened democratic process in place since 1867. It ranks highly among global indices for standard of living, education, healthcare & employment. One area that Canada seems to be falling behind the...

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Hiring an Online Marketing Expert Means Professional Advice

Hiring an Online Marketing Expert Means Professional Advice


Online marketing essentially helps a business communicate its overall message about its brand, products and/or services. Web advertising is also an indispensable part of online marketing, though isn’t the only portion that matters. The process of online marketing is now important to businesses looking to expand their presence on the web. Businesses use online marketing for exposure, building their brand and understanding their targeted audience. Without this form of marketing, a business m...

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Marketing In Canada Is Shifting Online, Fast!

Marketing In Canada Is Shifting Online, Fast!


When it came to Online Marketing Canada had a slow start in comparison with many other countries, especially the United States, the United Kingdom and some countries in the European Union. While marketing in Canada is still largely dominant on mainstream media or conventional mass media, there has been a paradigm shift in the last two years. 2010 saw the first substantially notable change in Canadian marketing practices. Large corporations had taken to online marketing long before then and they ...

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Is Toronto a Good Place to Open a Business?

Is Toronto a Good Place to Open a Business?


You’re ready to open a business and you’re thinking Toronto may be the place for you. How will you know? We’ve done a little bit of research for you that will show you that Toronto is definitely the place to be for business. Growth in Business and Technology According to Toronto.ca, over the past two years Toronto has been attracting businesses. Offices are filling up with new businesses and businesses that are relocating to the Toronto area. A city that is attracting business ...

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So You’ve Got a Website For Your Business. Now what?

So You’ve Got a Website For Your Business. Now what?


You’ve established your online presence with a clean coded, well optimized website. You’re all set, right? Wrong! While your website anchors you to the internet it can not be a static place. The internet is constantly changing, new and quicker methods of coding are being created, ranking algorithms change and new social media platforms are popping up. You have to accommodate the internet’s changes or you’ll slowly fade away. Maintaining Your Website You don’t let yo...

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