You don’t run your business without a plan. You shouldn’t be running your marketing without a plan either. Unfocused marketing can lead to consumer confusion and ultimately loss of profits. Understand Your Customers If you don’t know your customer demographic you won’t be able to target your advertising. While untargeted advertising will certainly get seen, it will not be seen by the eyes of those most likely to convert into customers. Sure, you may pick up one or two cus...Read More »
Most businesses in Canada, the USA and North America as a whole lag behind the world on integrating technology within their business. I’m going to tell you about a type of business that’s not. Lost Dog Recovery Services. To see one of these services in action is not only a heart yanking tear jerk-er, it’s a technological marvel. With a phone call, or a few clicks, someone who’s lost their dog begins the service. The Finding company then utilizes every scrap of technology...Read More »
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